The challenge was to create a promotional poster for a makeup exhibit using only typography—no illustrations or imagery—to evoke both product and brand essence. Designed to reflect a historical period in beauty advertising, the solution was to form vintage-inspired visuals entirely from type. Custom typographic shapes—like lips, lipstick, and a retro telephone—were built using repetition and scale, turning words into images. Created in Adobe Illustrator, the final piece blends nostalgia with a modern typographic twist, perfectly capturing the timeless charm of the Maybelline brand.